Exelate, a startup that focuses on targeted audience data and data management tools for publishers, announced today that it has closed $15 million in second-round funding.
The company touts that its data exchange is “the first and largest open marketplace …
Mobile advertising firm Millennial Media released its May analysis for mobile devices on its network today. Among the many statistics was one consistent theme: Apple, while still the leader in all categories, was the biggest loser, with month-to-month decreases in …
Yesterday, Apple finally updated its developer agreement to allow independent advertising companies. But at the same time it blocked ad firms owned by companies that make mobile devices and mobile operating systems. As All Things Digital points out, that shortlist …
FreeWheel, a startup that focuses on online video advertisements, announced today that it has raised $16.8 million in strategic institutional funding.
The company’s Monetization Rights Management product lets content owners and distributors manage, distribute, forecast, and analyze ads across a …
BlackArrow — a provider of advertising products for “new TV” platforms like video on demand, DVR, mobile, and online video — has announced that it has raised $20 million in third-round funding. In addition, it has formed a partnership with …
Google has unveiled a “remarketing” program, which will allow advertisers to reach consumers long after they’ve initially made contact with an online site or brand.
Remarketing is pretty simple in concept. It lets brands continue marketing to potential customers even …
DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding.
Given the importance of online advertisements as a key source of revenue on the web, it’s also important to make sure that the ads …
