Google launches AdSense for mobile phones — reveals “high-end” strategy
Google has just released AdSense for high-end mobile phones.
It’s a way for advertisers to places ads beside content that is browsed on smartphones, a move that further highlights the search engine giant’s strategy for mobile: It wants to target high-end mobile users.
It’s also significant in that it makes development of applications and content for smartphones so much more appealing.
The offering is basically a mobile version of Google’s AdSense product for desktop computeres (see video below… Continue Reading
Using AdSense to cash in on the iPhone
It was only a matter of time, I suppose. Google, to no one’s real surprise, has tied its AdSense cash machine to the mobile applications market.
As downloadable applications proliferate for Apple’s iPhone and the Android platform, the web-behemoth is expanding its field-testing for the program and is playing with contextual ads for both platforms. According to Google, the ads can be targeted by “applications, locations, categories or keywords.”
Program developers can insert a snippet of code… Continue Reading
Google’s sneak attack? Adsense for Facebook
Is Google-the-Goliath sneaking into the Facebook building — via the basement?
Google is actively recruiting third-party developers with applications on Facebook to run Adsense ads within applications pages, VentureBeat has learned.
These aren’t just any old Adsense ads, according to our sources — developers have been inserting plain-vanilla Adsense into Facebook applications since the developer platform launched in May. Now, Google is specifically building this network for advertisers who want to be on Facebook, and will let… Continue Reading
Roundup: Jajah attacks Skype, Nokia-Navteq, YouTube’s Adsense, Yahoo’s lag
Here’s the latest action:
–Jajah goes after Skype’s turf on eBay
–Nokia buys Navteq, what does Google do?
–YouTube intros Adsense
–Yahoo lags on universal search
–Viacom backs DRM
–Technorati’s new CEO
–Costs of a start-up
Jajah tries to exploit Skype dissatisfaction, releases button for eBay — Now that eBay has admitted the Skype acquisition didn’t pan out as expected, and that the Skype co-founder Zennstrom has left earlier than the desired retention date of 2008-2009, eBay is probably pretty fed up with the… Continue Reading