mobile-advertising

Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year.

MobileBeat Predictive Apps

Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.

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Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. This is unacceptable.

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4 app monetization strategies for free apps

In many ways, monetization models for free apps are superior to paid apps, allowing more room for creativity and the possibility of improving the app experience (and making it easier for users to make purchases).

Ten tips for women to thrive in the male-dominated ad-tech world

So, based on my years of experience in the ad tech world, I’ve compiled our top tips for women who want to break through the allegorical glass ceiling and succeed as an executive without sacrificing family or sanity. Good luck!