Guest Post Five years ago many VCs had written off adtech as a tough, crowded category with poor exit potential. But a handful of “believers,” both entrepreneurs and investors, kept the faith.
Ad network and data-analysis company Rocket Fuel is planning a $100 million initial public offering, according to documents filed with the SEC.
Content marketing campaigns can be extremely difficult to track, which OneSpots new Content Sequencing Engine aims to help out with.
Guest Post The introduction of Adblock Plus for mobile isn’t as bad as we first thought. But it’s not time for marketers and advertisers to sit back and relax just yet.
Guest Post So, based on my years of experience in the ad tech world, I’ve compiled our top tips for women who want to break through the allegorical glass ceiling and succeed as an executive without sacrificing family or sanity. Good luck!
The problem with most digital display advertising is that its rarely as compelling as the content it runs besides on a webpage.
Guest Post Today’s advertising moguls are no longer booze-swilling confidence men — they’re big-data quants who know how to use tech for targeting and more.