data magnifying glass alphaspirit shutterstock

Taking programmatic advertising from black box to glass house

You’re an advertiser. You pay your agency/vendor and get a result. Sometimes positive – great. Sometimes negative – not so much. Regardless, you receive no insight and have no idea where exactly the money goes. This is unacceptable.

John Oliver

4 big threats native advertising faces in 2015

Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest threats to the industry are, and there are four notable threats I wanted to share.

lt-AppMonetization-10212014_a

4 app monetization strategies for free apps

In many ways, monetization models for free apps are superior to paid apps, allowing more room for creativity and the possibility of improving the app experience (and making it easier for users to make purchases).

Snapchat -- Our Story

What Snapchat's imminent ads might look like

Yesterday evening Snapchat chief executive Evan Spiegel sat onstage at Vanity Fair’s New Establishment Summit and made headlines with his statement that ads will be coming “soon,” and that they’ll be in the app’s Our Story feature.

New TV

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it

Don’t you hate watching someone work on a ‘solution’ to fix a problem that has already been solved? This is what’s currently happening in the digital media space for television with audience measurement and tracking.

Man phone Steven Lilley Flickr

Google can now track when your online clicks lead to phone calls

Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.