Yahoo CEO Marissa Mayer held a press conference today to flesh out more details about its $1.1 billion acquisition of blog platform Tumblr, which was confirmed yesterday after days of rumors.
A year ago today, CEO Mark Zuckerberg "rang the bell" to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.
Editor's Pick Over the last few years media companies and brands have turned to Mass Relevance's social curating platform for plenty of projects, and now the startup said it's hitting some big milestones.
Facebook's coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive.
Guest Post Eye tracking is the next front in advertisers' quest for your undying attention -- but what exactly do you stand to gain from it?
As for Chute Ads, the company promises potential advertisers quite a bag of tricks: real-time content, user-generated aggregation, voting and moderation, social sharing, and customized displays. End users can upload their content directly to a campaign, comment on it, upvote it, or share it across other networks:
Adsolut launched today as the "admeld for Africa." It is an ad network and management platform that helps web publishers more effectively sell and manage their ads online in sub-Saharan Africa.
After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.
Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services.
Twitter is finally talking to one developer who created an advertising app he said should be shut down by the social network.
Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce's Marketing Cloud.
The deal is for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million -- or more -- of its clients' money.
Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.
Microsoft has launched a new ad campaign for Internet Explorer that emphasizes IE's inclusion of the "Do Not Track" setting that helps protect users' privacy.
Guest Post In recent weeks there has been substantial debate about fraud in the advertising industry. Of course, these conversations aren’t new. Click fraud lawsuits have been a near constant for almost a decade.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
When Facebook's video ads land this summer, they could make the company lots and lots of money.
If a rumored music service wasn't enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.
"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.
Facebook's "partner categories" add data from outside its network, so advertisers can target you based on what you buy and do outside Facebook, even including offline purchases.
