Yahoo’s Mayer: we’re committed to monetizing Tumblr

Yahoo CEO Marissa Mayer held a press conference today to flesh out more details about its $1.1 billion acquisition of blog platform Tumblr, which was confirmed yesterday after days of rumors.

A year after IPO, Facebook still down 30% (but the future is bright)

A year ago today, CEO Mark Zuckerberg "rang the bell" to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.

Facebook’s coming video ads run the risk of ‘MySpacing’ the world’s most popular social network

Facebook's coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive.

Chute raises $7M and gets its first dose of user-generated advertising

As for Chute Ads, the company promises potential advertisers quite a bag of tricks: real-time content, user-generated aggregation, voting and moderation, social sharing, and customized displays. End users can upload their content directly to a campaign, comment on it, upvote it, or share it across other networks:

Adsolut pioneers ad-tech in Nigeria, a country with ‘advertisers but no platform’

Adsolut launched today as the "admeld for Africa." It is an ad network and management platform that helps web publishers more effectively sell and manage their ads online in sub-Saharan Africa.

Twitter Ads now available to all U.S. businesses

After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.

Yahoo rolls out new display ad units for news feeds & video content

Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services.

Salesforce launches Social.com, a social advertising app based on Brighter Option

Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce's Marketing Cloud.

Twitter and marketing company Starcom reach $200M+ ad deal

The deal is for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million -- or more -- of its clients' money.

SkimLinks helps publishers nail affiliate marketing, no wooing required

Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.

Microsoft’s new Internet Explorer ad campaign insists it wants to protect your privacy (video)

Microsoft has launched a new ad campaign for Internet Explorer that emphasizes IE's inclusion of the "Do Not Track" setting that helps protect users' privacy.

Twitter’s new keyword targeting ad product: now Twitter’s starting to monetize your interest graph

Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.

Facebook wants advertisers to pay $1M a day for its upcoming video ads

When Facebook's video ads land this summer, they could make the company lots and lots of money.

Twitter might be making TV deals with Viacom & Comcast

If a rumored music service wasn't enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.

Google, not Facebook, will win the true war for likes, Forrester says

"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.

Facebook now lets ads target you based on what you do outside Facebook

Facebook's "partner categories" add data from outside its network, so advertisers can target you based on what you buy and do outside Facebook, even including offline purchases.