Media Predictions

9 media-tech trends to watch in 2015

It always struck me as odd to see so many predictions about how the technology industry will evolve over the next year without waiting to see what happens at CES — arguably one of the larger tech conventions where companies announced plans for the coming year. That said, I’ve written up a few predictions of my own now that the event is wrapping up.

mobile-advertising

Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year.