AdMob Q&A: “As eyeballs shift to mobile, advertising dollars follow”
Mobile ad network AdMob expects to serve its 100 billionth ad today, which averages out to 14 of ‘em for every one of us on the planet. Mobile phones now outnumber PCs worldwide by 4 billion to 1.5 billion, according to the United Nations.
The mobile ad market lets almost anyone buy a couple of ads, and almost anyone serve them on their website. But the money, insiders agree, is at the premium end of the… Continue Reading
Roundup: Ad market reset, Windows 7 pricing, Pogue’s voicemail crusade continues
Online advertising stops its nose-dive — Second-quarter global ad revenues, at $7.864 billion, were down 3.4 percent from a year ago. But admit it: After the past year, a 3.4 percent drop almost feels like growth. Is this a “reset” of base level from which the ad market can now grow again? TechCrunch’s Erick Schonfeld plots the line and explains the economist-speak. Erick, I hate to be all VentureBeat fussy, but do you have more granular… Continue Reading
Microsoft, Yahoo may finally embrace with search, advertising deal
Update: Such a deal has just been announced.
Yahoo and Microsoft are close to a search and advertising deal that would finally bring them together in a fight against Google’s dominance, according to the Wall Street Journal. Yahoo would use Microsoft’s Bing search engine for its properties and handle sales for some text ads in search results. The deal would deliver the pair 30 percent of the search market against Google’s 65 percent.
For Microsoft, the agreement… Continue Reading
Google’s share of ad spending: 2.66 percent
A set of charts by Search Engine Land contributing editor Greg Sterling show that while Google seems like a gigantic corporation, its revenue isn’t that big, even for a tech company. To boil down Sterling’s article: Google’s revenue is one-fifth that of IBM, Verizon or AT&T. Even Microsoft collects three times as much per year: $60 billion against Google’s $21 billion.
The New York Times has a report on Google’s we’re-not-that-big defense against government intervention. But… Continue Reading
DoubleVerify launches realtime ad verification system
DoubleVerify, a company that tracks the proper placement of online ads, officially launched what the company calls a “real-time” verification service today following a preliminary test period. The company will compete with Collective Networks and Mpire, among others.
The New York company has not identified its major clients yet, but claims that “a number of blue-chip advertisers including one of the top 3 banks, one of the top 3 telecommunication companies and one of the top… Continue Reading
LiveMarkets launches ad chat
LiveMarkets launched a service yesterday that lets Web site visitors click on an advertisement and immediately IM chat with a salesperson from the advertiser.
While other startups offer ways of managing the buyer-seller relationship online, LiveMarkets keeps the chat live on the page, right on top of the banner ad, text, or other part of the site. It’s the latest significant innovation in an online advertising market that is booming.
Using LiveMarkets, the advertiser agrees with… Continue Reading
Google extends into TV, signs deal with Dish Network
Google will announce tomorrow (Tuesday) a deal to deliver ads to Dish Network, the nation’s second largest satellite TV company, the Wall Street Journal is reporting.
This confirms rumors of such a deal we first mentioned at VentureBeat three weeks ago. The deal is significant because it extends Google’s empire to the huge $54 billion television market — and points to a new kind of ad: Since Dish is the nation’s leader in high definition… Continue Reading
BritePic — photography may never be the same
Advertising start-up AdBrite has launched an elegant way to put ads on digital photos, a potentially revolutionary way for photographers to make money.
The feature, called BritePic, was released five days ago, and 144,000 pictures have already been uploaded to AdBrite’s system to claim it, co-founder Philip Kaplan tells VentureBeat.
BritePic uses software to implant ad code directly into digital photos, and provides a host of other nifty tricks that will make the photographer’s trade easier,… Continue Reading
SeeSaw Networks raises $10M for advertising in places like train stations
SeeSaw Networks, a San Francisco start-up developing a way to place advertisements on outside monitors — whether it be screens in bars or restaurants, or monitors in elevators or train stations, has raised $10 million in venture capital.
Funding comes from Silicon Valley venture firm Sutter Hill Ventures. Partners Tench Coxe and Jim Gaither will hold board seats.
The company plans to launch its service next year, and believes digital media can be more powerful in engaging… Continue Reading