Content marketing campaigns can be extremely difficult to track, which OneSpots new Content Sequencing Engine aims to help out with.
YuMe initially intended to raise $65 million, but significantly lowered its share prices to begin trading.
Putting his money where his mouth is, AOL chief exec Tim Armstrong has brokered a deal to acquire video advertising startup Adap.TV for $405 million.
Guest Post middlemen have taken control over channels between buyers and sellers, and the cash is flowing through them. Mobile developers, creating the products themselves, get the leftovers.
Guest Post The almighty TV ad spot won’t be king forever. Here’s why ads should be changing to fit today’s diverse media world.
4INFO matches data from mobile devices with existing household data to create accurate user profiles and serve relevant ads.
Here’s your chance to land a 30 second ad slot at the Super Bowl.
That’s an astounding jump of $32 billion in company valuation in just 29 days. And if you look at the dark days of September 2012, when the stock price hit a low of under $18, that’s a massive $48 billion explosion in just ten months.
Two of the five largest global advertising agencies — France-based Publicis Group and New York-based Omnicom — have announced a merger deal worth about $35.1 million, the companies announced today.
iAuthor wants to narrow the gap between “talent and opportunity” in the wild west of self-publishing online.
Editor’s Pick Much like Android helped pave the way for Google’s future in mobile, Chromecast could do the same with media. Here’s why.
Twitter is expanding the number of marketers that can use its TV-ad targeting tool to zero in on people while they’re watching a live TV program, the company announced via its ad blog today.
Foursquare’s self-serve ads are the sort of thing that only Foursquare can offer businesses.
Guest Post Now that the dust has settled and another MobileBeat has come and gone, we’re left wondering what the big lessons from the show were.
Guest Post Digital video companies like YouTube are not living up to their full potential when it comes to generating revenue. Here’s why they need to change their strategy on advertising to change that.
Guest Post If Darwin was right and adaptive evolution is real, mobile devices of the future will be subcutaneous parts of our palm. Can Beats earlobes be far behind?
Microsoft’s Surface RT tablet has been spectacularly unsuccessful. Why not advertise it some more?
In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.
Foursquare’s check-in ads are simple and highly relevant — which is why they matter.
Guest Post Simply put, if you want to really engage consumers, you’ve got to run a content-driven campaign and you’ve got to get that content to a large audience precisely when and where they want them the most.
Multi-format advertising firm Collective has just raised $20 million in new equity funding from a handful of big players.
Just because you walk by a hot dog stand, doesn’t mean you’re craving a hot dog. This example illustrates how location-based advertising is not enough.
Music and TV discovery service Shazam has closed a new $40 million round of funding, the company announced today.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
YuMe provides digital video advertising technology that matches online videos with relevant audiences
Facebook is restricting what pages can have ads one it with a new review process. Sexual, graphic, and violent content will be shut out to advertising.
“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
If your’re making money of your adult-themed blog, Google has your number.
Digital advertising startup Inadco has raised $11 million in its second round of funding. Inadco helps brands create more compelling, targeted advertising campaigns
AdStage is building a “single ad campaign manager to rule them all.” Today the company announced closing $1.53 million, including funding from Jason Calacanis’ Launch Fund which was formed on stage during the Launch festival.
Instagram announced that it has added 30 million users in the last nine months, and those users are “liking” 1 billion photos a month.
The majority of audio usage in mobile applications is of static files that pretty much play just like an MP3. However, Sonoport’s new “Sound as a Service” product aims to make all audio as “dynamic” as it is when you’re playing a video game.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Editor’s Pick It may seem silly for an audio-only radio service to worry about its presence on devices primarily used for video, but there are a few reasons why Pandora is interested.
Slowly but surely, Foursquare is becoming the business its investors always knew it could be.
Twitter is planning to launch a Facebook Exchange-like service to allow brands to buy ads programmatically and retarget Twitter users based on their browsing and search history.
While others might see tech companies as competing with the media, Twitter chief executive Dick Costolo doesn’t see things that way.
Editor’s Pick Android’s market share is a joke, and most tech writers aren’t getting the punchline.
Fresh from wrapping up its $1.1 billion purchase of blogging platform/community Tumblr, Yahoo is poised to once again put up a massive amount of money to buy streaming video service Hulu.
We all know Microsoft likes to challenge its competitors head on, especially Google. Now Microsoft is taking a swing at Apple in a new 30-second ad that uses Siri’s voice to make fun of the iPad.