Guest Post Eye tracking is the next front in advertisers’ quest for your undying attention — but what exactly do you stand to gain from it?
As for Chute Ads, the company promises potential advertisers quite a bag of tricks: real-time content, user-generated aggregation, voting and moderation, social sharing, and customized displays. End users can upload their content directly to a campaign, comment on it, upvote it, or share it across other networks:
Adsolut launched today as the “admeld for Africa.” It is an ad network and management platform that helps web publishers more effectively sell and manage their ads online in sub-Saharan Africa.
After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.
Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services.
Twitter is finally talking to one developer who created an advertising app he said should be shut down by the social network.
Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce’s Marketing Cloud.
The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money.
Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.
Microsoft has launched a new ad campaign for Internet Explorer that emphasizes IE’s inclusion of the “Do Not Track” setting that helps protect users’ privacy.
Guest Post In recent weeks there has been substantial debate about fraud in the advertising industry. Of course, these conversations aren’t new. Click fraud lawsuits have been a near constant for almost a decade.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
When Facebook’s video ads land this summer, they could make the company lots and lots of money.
If a rumored music service wasn’t enough to push Twitter into the territory media, now the company might be trying to get TV content playing through the service.
“The database of affinity is Facebook’s birthright,” Forrester Analyst Nate Elliott says. “And it’s going to blow it.
Facebook’s “partner categories” add data from outside its network, so advertisers can target you based on what you buy and do outside Facebook, even including offline purchases.
Almost a year after their public break up, Facebook and General Motors are getting back together.
Digital media company RMG Networks has gone public in a reverse merger with SCG Financial Acquisition Corp, bypassing the traditional IPO process.
As Mark Zuckerberg confirmed today, Facebook Home will eventually become home to advertisements from Facebook’s partners. But you knew that already.
Guest Post Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video.
“Social shopper media company” Collective Bias has raised $10.5 million to expand its approach to brand marketing, which leverages an army of influencers to publish content on social media.
We might be unsuccessful at getting congress to double NASA’s funding to a full cent on every taxed dollar, but look out when someone starts a crowdfunding campaign.
Big data may be cool, but its not pretty. Visual.ly, a startup focused on data visualizations and infographics, has raised a new $2 million round of funding, the company has confirmed to VentureBeat today.
Readers have more control than ever over the content that they reader, with tools to reformat web pages, remove ads, and save them for later. How should publishers respond?
With $3 billion in forecast revenue, Yahoo might be seeing its first real growth in years.
Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Mobile ads are annoying, and Namo Media says it has the fix.
Produced in Association with UKTI A London-based startup, OnScroll, is trying to fix the problem of ads that are served to web pages, but never seen by humans.
When it comes to managing online ad campaigns, we could all use a hand — especially small businesses.
Samsung and Apple not only rival each other in smartphones, but they share similar mixed records in advertising those smartphones as well.
Mass Relevance, a startup that brings calm to a crazy sea of social activity, is rolling out a new ‘Digital Mosaic’ product today at SXSW that essentially builds an image using tweets, Facebook updates, photos, and even Vine videos.
With social buttons, cookies, and watching our online purchases, advertisers are compiling a lot more information about you than you think.
After a four-year stint as CEO of Federated Media Publishing Deanna Brown is stepping down from the position, the company announced today.
Facebook purchased Atlas Solutions from Microsoft to help build out its own ad network and take on Google.
Facebook is moving beyond the simple “X liked Coke” to the meaning of that like — and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Every year, the hiring and recruiting industry spends about $9 billion on job ads for a pitiful success rate of under 4 percent. KarmaHire is is trying to change that, to flip the funnel on hiring — and it’s succeeding, so far.
Does advertising always have to operate within a pay to play model? PaeDae doesn’t think so.
Editor’s Pick This is the first ad-tech company to go public in 2013, a year that looks set to be chock-full of IPOs.
Video advertising platform Virool raises $6.6 million in seed funding, which is the largest seed round in Y Combinator’s history.