Every year, the hiring and recruiting industry spends about $9 billion on job ads for a pitiful success rate of under 4 percent. KarmaHire is is trying to change that, to flip the funnel on hiring -- and it's succeeding, so far.
Does advertising always have to operate within a pay to play model? PaeDae doesn't think so.
Monetization isn’t a simple process for us mobile developers. Advertisements, paid installs, in-app purchases — these all can generate revenue for mobile app developers, but they aren’t the only methods available.
Our friends in the industry have taught us a …
Editor's Pick This is the first ad-tech company to go public in 2013, a year that looks set to be chock-full of IPOs.
Video advertising platform Virool raises $6.6 million in seed funding, which is the largest seed round in Y Combinator's history.
New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
"Smart Data" startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.
Google used a primetime advertising slot during Grammy Awards last night to show off the popular Nexus 4 smartphone and many uses of Google Now, its Siri competitor.
You wasted a good chunk of that $50 billion on advertising that didn't convert, didn't show ROI, and wasn't intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
Guest Post Get with the program! Here's why you're going to love having a personalized TV experience.
Yahoo is getting a dose of Google ads.
Adblock Plus will no longer block advertising on community news site Reddit by default, the Germany-based Adblock developer team announced today.
Facebook's ads will start showing an AdChoices icon, which the advertising industry hopes to make into a universal indicator that you're being targeted.
Guest Post With Facebook's Graph Search, advertising is just beginning to get disrupted by social. Here's why.
This year's Super Bowl ad landscape featured babies in space, a crazy goat, and another gross GoDaddy commercial. But a touching story about Budweiser Clydesdale and the man who raised it beat all other ads.
The 2013 Super Bowl will be known for having a record-breaking kick return, a half-hour game delay, and some quick thinking social media users.
What kind of commercial do you run if you're constantly locked up in legal battles with your major competitor? If you're Samsung, you fork over a dumpster full of cash and avoid alluding to Apple devices like you've done in the past.
Three billion tweets and tens of millions of tips ought to add up to something. In Foursquare's case, that means the "Best of" series, which highlights "the most awesome places in cities across the U.S."
AppNexus raises $75 million for its "powerful, open, customizable" ad tech platform.
Sports fans will be pleased to learn that their Twitter feeds are now more useful for catching up on game highlights and replay video clips.