Snapchat -- Our Story

What Snapchat's imminent ads might look like

Yesterday evening Snapchat chief executive Evan Spiegel sat onstage at Vanity Fair’s New Establishment Summit and made headlines with his statement that ads will be coming “soon,” and that they’ll be in the app’s Our Story feature.

New TV

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it

Don’t you hate watching someone work on a ‘solution’ to fix a problem that has already been solved? This is what’s currently happening in the digital media space for television with audience measurement and tracking.

Man phone Steven Lilley Flickr

Google can now track when your online clicks lead to phone calls

Companies can already find out when people click their ads on Google and then call a business. But when a person clicks and ad and then explores a bunch of pages on a company’s website and then makes a call hours later, that’s a whole other thing. Google couldn’t track that — until now.

amazon_logo

Amazon Mobile Ad Network is now available for iOS

Amazon announced on its developer blog today that high-quality display ads from the Amazon Mobile Ad Network can now be incorporated into iOS. Before, developers on the network were only able to host ads on Android or Fire OS devices, according to 9to5 Mac.

Adtile

Adtile raises $4.5 million in Series A round of funding

Adtile Technologies, a mobile ad tech company, announced that it has raised $4.5 million in its Series A round of funding from undisclosed investors. It also said it will launch a Member Center this fall — an “app store” for ad developers and designers.