New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
“Smart Data” startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.
Google used a primetime advertising slot during Grammy Awards last night to show off the popular Nexus 4 smartphone and many uses of Google Now, its Siri competitor.
You wasted a good chunk of that $50 billion on advertising that didn’t convert, didn’t show ROI, and wasn’t intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
Guest Post Get with the program! Here’s why you’re going to love having a personalized TV experience.
Yahoo is getting a dose of Google ads.
Adblock Plus will no longer block advertising on community news site Reddit by default, the Germany-based Adblock developer team announced today.
Facebook’s ads will start showing an AdChoices icon, which the advertising industry hopes to make into a universal indicator that you’re being targeted.
Guest Post With Facebook’s Graph Search, advertising is just beginning to get disrupted by social. Here’s why.
This year’s Super Bowl ad landscape featured babies in space, a crazy goat, and another gross GoDaddy commercial. But a touching story about Budweiser Clydesdale and the man who raised it beat all other ads.
The 2013 Super Bowl will be known for having a record-breaking kick return, a half-hour game delay, and some quick thinking social media users.
What kind of commercial do you run if you’re constantly locked up in legal battles with your major competitor? If you’re Samsung, you fork over a dumpster full of cash and avoid alluding to Apple devices like you’ve done in the past.
Three billion tweets and tens of millions of tips ought to add up to something. In Foursquare’s case, that means the “Best of” series, which highlights “the most awesome places in cities across the U.S.”
AppNexus raises $75 million for its “powerful, open, customizable” ad tech platform.
Sports fans will be pleased to learn that their Twitter feeds are now more useful for catching up on game highlights and replay video clips.
Guest Post Native advertising is a marketing trend, but it’s catching on because it delivers far higher engagement rates than banner ads. Here’s how to benefit from this new approach.
Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.
Facebook finally announced search today, but investors weren’t blown away.
Advertising on mobile platforms continues to grow, and SponsorPay is one of the companies at the forefront.
Social commerce platform Moontoast is shifting its focus to emphasize the growing social advertising movement, the company tells VentureBeat.
In yet another example of how Twitter is positioning itself as media/entertainment platform, the social network released a report today showcasing the tweeting habits of people while watching television in the UK.
Intel-funded startup Telibrahma uses image recognition technology to deliver augmented reality ads to your smartphone via your TV.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we’re used to.
Guest Post I started my user experience education in a very different way than most.
Wired, one of the first big magazines devoted to technology and the Internet, generated half its ad revenue from the web in Q4 2012 — a first for the magazine.
Guest Post The introduction of Adblock Plus for mobile isn’t as bad as we first thought. But it’s not time for marketers and advertisers to sit back and relax just yet.
The biggest problem I have with traditional television advertising is how absolutely obnoxious and out of touch its gotten in terms of targeting. For most people this is simply and annoyance, but for Gracenote it’s a business opportunity.
Shanghai-based socia media agency Mailman Group sets up at [sesame] seed stage startup fund.
Tapit’s Near Field Communication chips allow advertisers to deliver relevant content to consumers’ phones.
Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.
Instagram co-founder Kevin Systrom speaks out about new terms of service.
Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.
The advertising company can build a single ad that will display correctly on all device formats.
A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that play throughout TV shows, movies, etc. or videos longer than 10 minutes).
Guest Post In the 2013 online video advertising marketplace, companies will need to adapt to an increasingly educated and empowered consumer.
New Yahoo COO Henrique De Castro is aparently planning a major shift in the way the company sells its advertising.
Richard Stallman, the grand old man of open source software and president of the Free Software Foundation, is calling Canonical’s Ubuntu Linux “spyware” and calling on the open source community to uninstall the software, shun the company, and “give Canonical whatever rebuff is needed to make it stop.”
Despite the massive growth of Android smartphones, advertisers still covet iPhone users more than any other platform.
The problem with most digital display advertising is that its rarely as compelling as the content it runs besides on a webpage.
YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.