Marketing analytics startup Adometry lands $8M from Shasta Ventures

January 21, 2013 4:46 PM Tom Cheredar
Tom Cheredar

Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.

Mobile-app advertising platform SponsorPay doubles revenue in 2012

January 15, 2013 5:58 AM Jeffrey Grubb
Jeffrey Grubb

Advertising on mobile platforms continues to grow, and SponsorPay is one of the companies at the forefront.

Moontoast picks up $5M, shifts focus to social ad campaigns

January 15, 2013 12:00 AM Tom Cheredar
Tom Cheredar

Social commerce platform Moontoast is shifting its focus to emphasize the growing social advertising movement, the company tells VentureBeat.

Twitter inches closer to media companies with new ‘Twitter TV Book’

January 11, 2013 2:20 PM Tom Cheredar
Tom Cheredar

In yet another example of how Twitter is positioning itself as media/entertainment platform, the social network released a report today showcasing the tweeting habits of people while watching television in the UK.

Point this app at your TV screen and it overlays all kinds of augmented-reality goodies

January 8, 2013 7:50 AM Dean Takahashi
Dean Takahashi

Intel-funded startup Telibrahma uses image recognition technology to deliver augmented reality ads to your smartphone via your TV.

The Associated Press starts selling access to its Twitter feed; Samsung is first customer

January 7, 2013 12:01 PM John Koetsier
John Koetsier

The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we're used to.

Wired magazine now bringing half its ad revenue from the web

January 4, 2013 4:30 PM Tom Cheredar
Tom Cheredar

Wired, one of the first big magazines devoted to technology and the Internet, generated half its ad revenue from the web in Q4 2012 -- a first for the magazine.

Gracenote rolling out a custom ad service for TV commericals

December 26, 2012 3:25 PM Tom Cheredar
Tom Cheredar

The biggest problem I have with traditional television advertising is how absolutely obnoxious and out of touch its gotten in terms of targeting. For most people this is simply and annoyance, but for Gracenote it's a business opportunity.

Facebook pulls back on crucial external ad network

December 19, 2012 12:36 PM Meghan Kelly
Meghan Kelly

Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.

Facebook improves mobile app install ads, makes downloads seamless for iOS users

December 18, 2012 1:20 PM Jennifer Van Grove
Jennifer Van Grove

Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.

MediaBrix’s responsive design ensures in-game ads will always look right (exclusive)

December 18, 2012 7:21 AM Jeffrey Grubb
Jeffrey Grubb

The advertising company can build a single ad that will display correctly on all device formats.

AOL study finds that short-form video ads are more effective than you’d think

December 17, 2012 6:00 AM Tom Cheredar
Tom Cheredar

A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that play throughout TV shows, movies, etc. or videos longer than 10 minutes).