Guest Post Native advertising is a marketing trend, but it's catching on because it delivers far higher engagement rates than banner ads. Here's how to benefit from this new approach.
Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.
Facebook finally announced search today, but investors weren't blown away.
Advertising on mobile platforms continues to grow, and SponsorPay is one of the companies at the forefront.
Social commerce platform Moontoast is shifting its focus to emphasize the growing social advertising movement, the company tells VentureBeat.
In yet another example of how Twitter is positioning itself as media/entertainment platform, the social network released a report today showcasing the tweeting habits of people while watching television in the UK.
Intel-funded startup Telibrahma uses image recognition technology to deliver augmented reality ads to your smartphone via your TV.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we're used to.
Guest Post I started my user experience education in a very different way than most.
Wired, one of the first big magazines devoted to technology and the Internet, generated half its ad revenue from the web in Q4 2012 -- a first for the magazine.
Guest Post The introduction of Adblock Plus for mobile isn’t as bad as we first thought. But it’s not time for marketers and advertisers to sit back and relax just yet.
The biggest problem I have with traditional television advertising is how absolutely obnoxious and out of touch its gotten in terms of targeting. For most people this is simply and annoyance, but for Gracenote it's a business opportunity.
Shanghai-based socia media agency Mailman Group sets up at [sesame] seed stage startup fund.
Tapit's Near Field Communication chips allow advertisers to deliver relevant content to consumers' phones.
Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.
Instagram co-founder Kevin Systrom speaks out about new terms of service.
Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.
The advertising company can build a single ad that will display correctly on all device formats.
A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that play throughout TV shows, movies, etc. or videos longer than 10 minutes).
Guest Post In the 2013 online video advertising marketplace, companies will need to adapt to an increasingly educated and empowered consumer.