Native-Ads

Forget scale, the key to native ads is quality

2014 is poised to be a big year for “native advertising” as it goes from an industry buzzword, commonly used and inconsistently defined, to a meaningful share of revenue for most publishers. Or at least that’s what I asked Santa for a few weeks ago.

apple logo

Apple hires NY Times Magazine design director Arem Duplessis

Apple has hired New York Times Magazine’s design director Arem Duplessis. Does that name ring a bell? He’s the mind behind some of New York Times Magazine’s rather stunning covers over the last 10 years, and he’ll lend his talents to Apple’s internal marketing team as a creative director.

The writer's bread, baked at home.

Yahoo acquihires social advertising startup 'Bread'

With the number of smaller acquisitions Yahoo has made over the last year, I have to wonder whether it’s recent purchase of startup Bread was mistaken for an item of food you can always use more of. Then again, maybe not — as Bread’s social advertising tech could prove useful to Yahoo’s ongoing push to refresh its own ad products.