Despite the massive growth of Android smartphones, advertisers still covet iPhone users more than any other platform.
The problem with most digital display advertising is that its rarely as compelling as the content it runs besides on a webpage.
YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.
Solve Media is trying to defeat bots in the advertising industry. It created a new type of advertising that makes people prove they are humans, and now the company is bringing together some well-known names in security to form the “Security Advisory Council.”
Kapture wants to pay users for taking photos of themselves alongside brands and sharing the photos on social networks.
Three companies, over $30 million, and its not even noon on the West Coast.
Online advertising agency Federated Media announced today that it’s eliminating its direct display advertising business.
Facebook this week started offering its most popular members, those with more than 5,000 friends and subscribers, the chance to pay to promote their own status updates to get more visibility.
Mobile ad marketplace Medialets raises $10 million in its third round of funding.
Guest Post Today’s advertising moguls are no longer booze-swilling confidence men — they’re big-data quants who know how to use tech for targeting and more.
German mobile marketing platform Trademob raises $15 million in its second round of funding.
Rather than hearing the ominous product spokesman voice, Apple has chosen to play a duet between the devices.
Social network giant Facebook might be recycling an old idea as a way for it to generate a new source of revenue and become just a bit more useful to its users.
Digital advertising startup isocket closed an $8 million round of funding, the company announced today.
Forty-one million visitors. Nine hundred sixty million pageviews. Three days.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down.
Microsoft has unveiled several fun video ads that encourage people to dive into its new Windows 8 operating system, which debuts this Friday.
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.
Before we wake up bright and early tomorrow with a new storm of stories for you, here are the five we thought were some of our best this week.
Google for nothing and your Facebook for free?
Will this Facebook IPO mess never be behind us?
Editor’s Pick Facebook provides a lot of literature to its users on how the network uses your data. But when people are featured in “personal lube” advertisements and feel wrongly represented, it’s probably a good time to look at how Facebook advertising works.
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
If anyone has deep thoughts about the future of advertising, Facebook chief operating officer Sheryl Sandberg and venture capitalist Marc Andreessen would be among them.
Google introduced a brand new advertising format today that clients pay for based on engagement.
Cloud-based advertising platform Flite is rolling out a brand new service today that lets publishers with quality content make money on the increased traffic flowing to smartphones and tablets.
Neilsen’s latest campaign will allow brands to learn where their ads are most effective — online or offline.
According to Facebook, advertisers who judge the success of their online campaigns on click-through rates are doing it wrong.
Criteo raises $38.556 million to make display ads temptingly relevant.
Native advertising is what Facebook is doing when it shows sponsored posts, or what Twitter engages in with promoted tweets. Here’s a native ad platform for all publishers.
Editor’s Pick Data harvester 3taps is countersuing Craigslist to save the internet. Believe it or not, that just might not be an overstatement.
“Craiglist was an innovator at one time,” says 3taps chief executive Greg Kidd. “But time has moved on, and the concept of what the open web is today has evolved.”
How do you succeed online in the crowded, noisy, and sometimes scammy local search market? If you’re Stik.com, you succeed by focusing on transactions that are infrequent, expensive, and have a high cost of failure.
Facebook will soon start charging merchants to run Offers as a way to earn more revenue at a time it desperately needs it.
Guest Post The time has come to consider swapping traditional ad units out for a native adv that displays content.
Editor’s Pick Any time anyone can make something suck less, there’s a good chance of finding a valid business model. Even when you’re competing with Google.
Little cluetrain message, Nokia, for free: save the dough, just commit to doing the right thing next time. A second free piece of advice? Don’t make the confession worse than the original sin.
The biggest threats to mobile advertising are fat fingers and fraud, says Trademob.