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Apps want to be free, and we love ads (report)

In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.

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5 reasons why native advertising has a bright future

Simply put, if you want to really engage consumers, you’ve got to run a content-driven campaign and you’ve got to get that content to a large audience precisely when and where they want them the most.

Chute raises $7M and gets its first dose of user-generated advertising

As for Chute Ads, the company promises potential advertisers quite a bag of tricks: real-time content, user-generated aggregation, voting and moderation, social sharing, and customized displays. End users can upload their content directly to a campaign, comment on it, upvote it, or share it across other networks:

Why we need to pivot in the fight against ad fraud

In recent weeks there has been substantial debate about fraud in the advertising industry. Of course, these conversations aren’t new. Click fraud lawsuits have been a near constant for almost a decade.