Before we wake up bright and early tomorrow with a new storm of stories for you, here are the five we thought were some of our best this week.
Google for nothing and your Facebook for free?
Will this Facebook IPO mess never be behind us?
Editor's Pick Facebook provides a lot of literature to its users on how the network uses your data. But when people are featured in "personal lube" advertisements and feel wrongly represented, it's probably a good time to look at how Facebook advertising works.
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
If anyone has deep thoughts about the future of advertising, Facebook chief operating officer Sheryl Sandberg and venture capitalist Marc Andreessen would be among them.
Google introduced a brand new advertising format today that clients pay for based on engagement.
Cloud-based advertising platform Flite is rolling out a brand new service today that lets publishers with quality content make money on the increased traffic flowing to smartphones and tablets.
Neilsen's latest campaign will allow brands to learn where their ads are most effective -- online or offline.
According to Facebook, advertisers who judge the success of their online campaigns on click-through rates are doing it wrong.
Criteo raises $38.556 million to make display ads temptingly relevant.
Native advertising is what Facebook is doing when it shows sponsored posts, or what Twitter engages in with promoted tweets. Here's a native ad platform for all publishers.
Editor's Pick Data harvester 3taps is countersuing Craigslist to save the internet. Believe it or not, that just might not be an overstatement.
"Craiglist was an innovator at one time," says 3taps chief executive Greg Kidd. "But time has moved on, and the concept of what the open web is today has evolved."
How do you succeed online in the crowded, noisy, and sometimes scammy local search market? If you're Stik.com, you succeed by focusing on transactions that are infrequent, expensive, and have a high cost of failure.
Facebook will soon start charging merchants to run Offers as a way to earn more revenue at a time it desperately needs it.
Guest Post The time has come to consider swapping traditional ad units out for a native adv that displays content.
Editor's Pick Any time anyone can make something suck less, there's a good chance of finding a valid business model. Even when you're competing with Google.
In Mark Zuckerberg’s eyes, the Facebook phone might not make sense for his company, but search we can actually expect.
Around the time Facebook announced that it was going public, Zuckerberg uploaded a photo of his desk to, what else, …