In the race to bring indoor location technology to market, an eight-person startup is taking on big name players Google, Qualcomm and Samsung, and has the potential to win.
WhatRunsWhere, the innovative service that allows you to track your competitors’ online advertising, has just acquired U.K.-based startup Mobile Ad Spy, which essentially does the same thing for mobile.
Terms were not publicly announced, but VentureBeat has learned from chief operating officer Max Teitelbaum that the deal was worth north of seven figures … a significant exit for a start-up launched just last year which is still in beta.
Aditive has raised $3 million for its platform that makes advertising fun for consumers.
ComScore released its July 2012 online video rankings for the U.S., and the news is that there is no contest. Google (read YouTube) is number one, and you’ve got to look a long way down the graph for numbers two, three, and four.
Beyond that, Facebook is now number two, and Hulu is quite obviously Queen of Ads.
By passing its $525,000 Kickstarter goal, Penny Arcade will be able to make its homepage free of advertisements for a year.
Editor’s Pick This just may be a blinding flash of the obvious, but apparently we like ads that don’t suck. And fit into our current context. And give us something we want.
New marketplace caters to the chaotic but profitable market of local advertising.
Guest Post The next generation of Internet elite are bypassing the display ad slog altogether and creating ad products that enable brands to engage natively with their audiences.
Microsoft’s move to enable the Do Not Track tag in Internet Explorer 10 hasn’t gone over well with advertisers, who are speaking out against the decision.
By nabbing Cloud Nine Media, Boingo wants to make sure you always know who’s paying for your free Wi-Fi.
Apple has decided to stop running its latest batch of mildly humorous television commercials today, barely a week after their initial debut. And apparently, this was all part of the plan.
Affectiva absorbed $12 million in a third round of investment for its emotion measurement technology that helps brands and businesses gain insight about their consumers.
Facebook posted quarterly earnings today and dumped a load of data into analysts’ laps.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.
Editor's Pick Rewards network Kiip announced today that it closed $11 million in a second round of investment. The funding will go towards expanding Kiip’s rewards system beyond gaming, infusing ‘moments of happiness’ into everyday life.
Want an ad-free Penny Arcade? There’s a Kickstarter for that.
Remember when Facebook only showed three ads on each page? And when the company moved to four in 2010? More recently, the company has been at six, and I’m currently seeing seven, but Facebook is now testing up to 10 ads per page … and I’m thinking of some ancient history.
Facebook better hurry up and re-send that friend request to GM. Other advertisers are starting to catch on that there’s more to the advertising world than the world’s largest social network.
Facebook-linked actions for “wanting” or “faving” or “nomming” various items from around the web and the real world have been around for a while, but Facebook is now testing an official, homebrewed Want button for products, as well.
The Online Publisher’s Association just released the results of a new study on tablet owners’ use and purchase habits. The news is good if you’re a magazine, not so much if you’re a newspaper. But it’s all good if you’re an app developer.
Reuters is reporting that Facebook has agreed to pay $10 million to settle a lawsuit brought by people whose faces and images were used in Sponsored Stories ads. The settlement, however, will not be going to the five Facebook users who brought the lawsuits — it will instead be donated to charity.
ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.
Search engine marketing guru Danny Sullivan has asked the FTC to review Google’s treatment of paid results within, next to, or near organic search results.