Chute raises $7M and gets its first dose of user-generated advertising

As for Chute Ads, the company promises potential advertisers quite a bag of tricks: real-time content, user-generated aggregation, voting and moderation, social sharing, and customized displays. End users can upload their content directly to a campaign, comment on it, upvote it, or share it across other networks:

Why we need to pivot in the fight against ad fraud

In recent weeks there has been substantial debate about fraud in the advertising industry. Of course, these conversations aren’t new. Click fraud lawsuits have been a near constant for almost a decade.