Editor's Pick Single-year revenue growth of over 500 percent is going to bring any company good things. In online marketing firm Magnetic’s case, it’s brought a new series of funding totalling $10 million.
Guest Post The Do Not Track legislation introduced by Rep. Jackie Speier (D-Calif.) has picked up considerable steam since its debut in Congress last February and has inspired a furor of similar bills ready to clog (or already clogging) Congress. Speier and privacy groups supporting the bill say that tracking consumers’ online behavior is an invasion of privacy. Speier’s proposal would give the FTC power to create a Do Not Track database so consumers could opt out of online tracking.
Facebook is getting ready for what may be history’s largest initial public offering for a tech company on Friday. But is it really a good business?
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t as sophisticated, which is something a young startup called Drawbridge is hoping to change.
Advertising and customer-engagement company SessionM has raised $20 million in second-round funding to help turn any mobile application into a user retention game.
Local advertising startup Signpost grew its business a little bit Tuesday with a $3.75 million investment and a new employee. Christopher DePatria, former head of sales at AOL Patch, joined the team as the vice president of revenue.
Facebook is king of the social networks, but when it comes to its business model, it looks a lot like a traditional media company. 15 percent of its revenue comes from games like Zynga, but the rest is advertising, purchased in large part by the same blue chip brands who shop at Conde Nast or the New York Times.
Editor's Pick Photo of Mark Zuckerberg's desk after announcing the Facebook IPO.