New Facebook ad tech will let advertisers match your Facebook with their customer database

Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, match your email address and your Facebook identity.
By merging their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you.

WhatRunsWhere acquires Mobile Ad Spy to reveal your competitors’ web and mobile advertising (exclusive details)

WhatRunsWhere, the innovative service that allows you to track your competitors’ online advertising, has just acquired U.K.-based startup Mobile Ad Spy, which essentially does the same thing for mobile.
Terms were not publicly announced, but VentureBeat has learned from chief operating officer Max Teitelbaum that the deal was worth north of seven figures … a significant exit for a start-up launched just last year which is still in beta.

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.