Groupon: clueless as Kenneth Cole

The scene: a conference room at Groupon HQ, last Thursday.

Marketing Guy One: “Hmm. Kenneth Cole tweeted something jokey today about Egyptians going crazy for his spring collection and he’s being pummeled mercilessly online for being “extraordinarily tin-eared” — whatever …

Why display ads are cool again

Will Price is CEO of Widgetbox, which offers media-rich ads and widgets to increase online engagement.

Brand marketers spend $20 billion a year on display advertising. The goal? Drive brand recall and purchase intent. The medium? Pictures, text, and call-to-action …

Twitter’s ad efforts revving up … slowly

After years of speculation and jokes about Twitter’s lack of a business model, the microblogging service finally started rolling out advertising products earlier this year. Today, the company’s vice president of engineering Michael Abbott said that even as Twitter continues …