New Internet business in four days: Wharton School workshop for MBAs
Create an Internet business in four days; that’s the goal of the Wharton School of University of Pennsylvania’s workshop that finished yesterday. Students spent four days turning ideas into business prototypes and competing against each other in the course’s Innovation Tournament.
In four days, Jan 2 – 5, MBA students learned how to pitch, create and launch a new web-based business. Each student entered the class with an idea and through a process of elimination, … Continue Reading
DOJ: Google to pay $500M settlement over illegal online drug ads
Google will pay $500 million to the federal government for allowing ads from Canadian pharmacies to be displayed through its AdWords program, the Department of Justice announced today.
The ads made it easy for US residents to order controlled and non-controlled prescription drugs from Canada, which is illegal. The $500 million fine takes into account the gross revenue Google received through running ads from Canadian pharmacies, as well as the gross revenue made by those … Continue Reading
AdGrok aims to take the headache out of search engine marketing
A new startup called AdGrok says it wants to make life easy for businesses running ad campaigns through Google’s AdWords service.
AdWords is a huge, lucrative system, said AdGrok co-founder Antonio Garcia-Martinez, but it can be hard to tell exactly how an ad campaign is performing — especially if you’re a small business that doesn’t understand search engine marketing. Garcia-Martinez said he wants to be the “TurboTax of search advertising”, namely the service that simplifies … Continue Reading
Dropbox CEO: Why search advertising failed us
Dropbox founder and chief executive Drew Houston offered some details this afternoon about how he grew the company to more than 4 million users. In its early days, the document synchronization startup did all the things that startups are “supposed” to do, like buying ads on Google’s search results through AdWords and hiring a public relations firm.
Houston said the results were “horrific”.
Before launching, the company already made a splash with a demo video … Continue Reading
Google's new search mantra: "Did you know?"
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
But autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was … Continue Reading
Clickable lets small businesses go beyond Google's search ads
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
But autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was … Continue Reading
