Guest Post Manish Dudharejia is the co-founder of e-marketing firm E2M Solutions
Guest Post Despite Google’s claim that it is merely looking out for the wellbeing of its users by hiding keyword data, Google doesn’t hide the data if you pay for it. That is, if marketers place paid ads in Google Adwords for their keywords, Google will pass along visitor keyword data.
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
Google released its new tool for building adaptive, universally usable rich ads this morning. With Google Web Designer, hard-core animators and wet-behind-the-ears newbies can build, edit, and publish animated HTML5 ads for any platform in just minutes.
Editor’s Pick “Every single year we’re heard people say ‘this is the year of mobile,” Nanigans SVP Dan Slagen told me, laughing. “But this is the first time we’ve seen someone come forward and put forward the kind of number Facebook did.”
This year Google made one of the biggest changes to the engine that drives its cash flow, ever. And that change was supposed to drive increased revenue and higher costs per click.
I guess someone forgot to tell Google.
“A year ago we were having the discussion that Facebook doesn’t work, and GM is pulling its ads,” AdRoll president Adam Berke told me this morning. “Now we’re having the conversation on whether this rivals Google!”
Editor’s Pick Google’s enhanced ad campaigns are certainly enhancing one thing: Google revenue. After seven straight quarters of decreasing prices for clicks, Google ad prices rose 6 percent over the last three months — and are expected to jump another 5-10 percent in the next quarter.
Two years ago, Apple debuted iAd with the goals of transforming how ads look, work, and sell, charging massive seven-figure sums for allowing brands the privilege of ushering in a brave new world of mobile advertising and capturing almost half of the mobile ad market. Predictably, iAd iFlopped.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Nap rooms are so 2000s. Massage rooms are a dime a dozen. And the in-office gym has been around since at least the 90s. So if you want to up the ante, attract the best talent, and have the most brag-worthy office in the world, you need more.
Google had its first $50 billion year in 2012. With its massive investments in mobile, someday it might make that much just on the little plastic and metal devices we carry in our pockets. Here’s how.
“It’s a way better deal than Groupon,” Kim said. “Also, advertisers can track this.”
You wasted a good chunk of that $50 billion on advertising that didn’t convert, didn’t show ROI, and wasn’t intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place — at huge, mind-boggling scale.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down.
BestVendor is releasing the result of its 2012 Freelancer Survey tomorrow, revealing the most popular tools and apps for freelancers and entrepreneurs.
But the company gave VentureBeat a sneak peek today.
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
Google will pay $500 million to the federal government for allowing ads from Canadian pharmacies to be displayed through its AdWords program, the Department of Justice announced today.
A new startup called AdGrok says it wants to make life easy for businesses running ad campaigns through Google’s AdWords service.
Dropbox founder and chief executive Drew Houston offered some details this afternoon about how he grew the company to more than 4 million users. In its early days, the document synchronization startup did all the things that startups are “supposed” to do, like buying ads on Google’s search results through AdWords and hiring a public relations firm.
Google CEO Eric Schmidt said that the future of search was blazing-fast, “autonomous” searching that constantly provides users with results. He made the comments at a keynote speech at the German IFA home electronics event in Berlin Tuesday.
For many small businesses, Google’s AdWords product may be their only online marketing channel. Today at TechCrunch Disrupt, New York City startup Clickable introduced its Master Campaign tool, which the company claims is the first product to allow for campaign management across Google, Facebook, Yahoo, and Microsoft’s Bing.