Valve generates a consumer backlash with end of alternate reality game
Valve concluded its Portal 2 alternate reality game Friday morning with a new message for gamers: You can speed your access to the game by purchasing more games from Valve’s Steam online game distribution service.
Users aren’t too happy about that, given the reaction on Twitter, as many assumed that the Portal 2 game would be unlocked early on Steam at the conclusion of the alternate reality game, which required users to solve puzzles collectively … Continue Reading
Valve's alternate reality game stirs fascination with Portal 2
Hoping to build interest in its upcoming Portal 2 video game, game creator and publisher Valve has created an “alternate reality game” (ARG) to get fans started early.
The is part fantasy, part reality. It uses real-world connections as developers seed clues among the media and fans. ARGs are tried and true ways to market a game or other product without spending a great deal of money, since interest spreads by word of mouth. The … Continue Reading
Crowdsourcing the future: Can alternate reality game Superstruct help save the world?
Hoping to build interest in its upcoming Portal 2 video game, game creator and publisher Valve has created an “alternate reality game” (ARG) to get fans started early.
The is part fantasy, part reality. It uses real-world connections as developers seed clues among the media and fans. ARGs are tried and true ways to market a game or other product without spending a great deal of money, since interest spreads by word of mouth. The … Continue Reading
