Companies that make investments in big data see significant positive returns, but it takes them a while to figure it out. Moreover, many companies are getting tripped up by hype about needing to use Hadoop when they should really be using simpler technology.
Seems like every hopped-up investor and his mom threw money at some startup or other — but don’t worry, we had our police scanner set to “stun” and caught all the action for you.
Guest Post Big data has been the subject of a lot of hype lately. But that doesn’t mean it’s a fad; this movement is certainly here to stay. It is essentially the business of how we deal with the volume, variety, and velocity of data that is continuously accumulating around us. The idea is that we can learn quite a bit more about ourselves (both as consumers and enterprises) by sifting through all of the data that surrounds us. We’re now entering the formative years of Big Data being the fifth technology wave (mainframes, PCs, Internet, and social media being the previous four). And just as with every wave before it, your business is going to have to figure out the fundamental opportunities and challenges before you can make Big Data work for you: