Amazon’s Kindle Fire is in glorious living color, but it’s original and still strong-selling Kindle and its cousins, the Kindle Paperwhite family, are still irritatingly stuck in 1950′s-style black and white. That may soon change.
Amazon launched its first digital currency today with a giveaway: 500 free Amazon Coins for every Kindle Fire customer. The coins, which are worth $5, can be used to buy games, app, and in-app purchases.
This is the latest move in Amazon’s worldwide expansion.
Now Amazon has yet another way to differentiate the Kindle Fire from other Android tablets.