Werner Vogels, Amazon's chief technology officer, announces Lambda at the Amazon Web Services re:Invent conference in Las Vegas on Nov. 13.

Why Amazon’s new Lambda cloud service is a huge deal for devs — and the cloud market

At Amazon Web Services’ big annual user conference in Las Vegas this week, executives from the market-leading public cloud made all the moves that spectators were expecting: a few new products, a new generation of server chips for running applications, some customer wins, and greater support for Docker. But one announcement has elicited a rare mix of excitement, curiosity, and even outright confusion from analysts.