Gary Busey vs Kiddo

Gary Busey thrashes hipster children in Amazon advertising deathmatch (data)

There are many reasons Amazon’s first attempt at building a smartphone, the Fire Phone, resulted in a flop. Critics and gadget reviewers mainly blamed the Fire Phone’s lack of unique features, while Amazon itself said the price was just too high. But there were other missteps as well, such as Amazon’s cringeworthy TV advertising campaign.

An ad for Tinder's app

How design changes the way investors see your startup

A few weeks ago during a moment of self-reflection, I noticed a recurring theme throughout the top deals in our pipeline and became suddenly aware of my tendency to value startups with well-formed user experience and user interface (UX/UI) design elements over more technical elements.