Guest Post AmEx is again upping its game with the latest additions to its iPhone app.
Guest Post I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.
American Express has just earmarked a $100 million fund to “identify and develop innovative technologies that will help… accelerate the company’s digital transformation.”
At a recent rock festival in San Francisco’s Golden Gate Park, I ran into some American Express representatives promoting Serve, its new mobile payments product.