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Big Data and mobile analytics: Ready to rule 2015

2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet of Things, is set to be the focus of web and mobile.

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Do you really know who's using your app? You should!

If you’re an app developer with few users, or conversely, have plenty of users but not enough revenue, or your users go dormant, you might be missing the right kind of data.