Guest Post According to a joint study published today by NetBase and J.D. Power and Associates, a double standard may exist in social media customer service where consumers say that listening is intrusive -- except when it’s not.
"Smart Data" startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.
Contrary to what it sounds like, Twitter's acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
The Mountain View Calif. based startup leverages open source computing framework Hadoop and NoSQL to bring "big data" to large companies.
Twitter is dead set on playing a vital role in the media industry, which is why rumors of its latest acquisition would make a lot of sense.
Media Intelligence startup Aggregate Knowledge (AK) has acquired Quantivo to beef up its analytics capabilities.
"The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution," Unified VP of corporate communications Dave Donohue said.
Launching today, a new technology from a startup called PromoJam lets marketers create promotions in a matter of minutes and share them on social media sites like Facebook and Twitter -- no HTML expertise required.
Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.
For the 20th consecutive year, IBM has held its ground as the king of patents. And it will now devote considerable resources to big data and analytics technologies.
Euclid furthers its quest to become the Google Analytics for the real world.
"Big data" startups are experiencing fast-growth and are getting funded on an international scale, a sure sign that it's more than just a fleeting Silicon Valley trend.
Sumo Logic, the "big data" startup that specializes in analytics, has pulled in $30 million in funding.
Guest Post Here are my three fundamental tips for B2B entrepreneurs, which are based on the lessons I have learned during my career.
Pinterest is serious business, and this new tool helps businesses take it seriously.
Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.
Chartboost has analyzed the best days to launch a mobile game and the busiest days to download.
Guest Post While I'm pleased with the outcome of yesterday's election in political terms, I'm equally thrilled about the victory for data science versus gut instinct, philosophy and fundamentals.
The female executives on the list span a variety of industries from enterprise technology to retail. Given the amount of media attention paid to technology companies of late, it's no surprise that Silicon Valley-based CEO's dominate the list.
When companies really know how to take advantage of cloud computing to increase profit and margin, they have the opportunity to achieve real cloud “nirvana.”