AVOS, the new and upcoming startup by YouTube co-founders Chad Hurley and Steve Chen, has announced the purchase of Tap11, an analytics platform for social media campaigns.
A spinoff from Zannel, a mobile social networking startup founded in 2006, Tap11 …
Evernote, a note-taking and reminder app that works across computers, phones, and mobile devices, said today that users of Apple devices are more valuable to the company than non-Apple users.
The comments, from Evernote chief executive Phil Libin today, confirm …
SocialReplay is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.
For businesses looking to …
140Fire, which slaps interactive advertisements like polls on streaming video, announced that it is launching today at the Launch Conference in San Francisco.
The advertisements pop up like most other advertisements do on videos — as a small bar at …
Kontagent, which makes software to help social app makers make sense of user behavior, is announcing today that its analytics tools are tracking more than 100 million users in social games. That’s triple the number from a year ago.
Albert …
Finding the right app among the 332,000 available on Apple’s App Store isn’t easy. That explains the success of Flurry‘s AppCircle service, which analyzes a user’s phone apps and makes recommendations for other apps that the user will probably like. …
OpenGamma, a provider of analytics software for the financial services industry, announced today that it has raised $6 million in its second round of funding — even though it doesn’t have a product quite yet.
Traders can basically use OpenGamma …
Mixpanel has been trying to challenge established analytics services like Omniture (now owned by Adobe) by allowing website publishers to track any information they want in real-time. Now chief executive Suhail Doshi said he wants to hit the competition in …
MeLLmo, developer of the mobile enterprise analytics suite Roambi, announced it has raised $10 million in its third round of funding from around 15 angel investors — though the company wouldn’t disclose which.
The application pulls in data from Salesforce, …
Twitter is testing an analytics dashboard that will help users, especially corporate users, figure out what’s is and isn’t working in their usage of the microblogging service.
Mashable first reported the test and published a couple of screenshots (I’ve reproduced …
Consumers bewildered by a rash of resetting rates on loans and various outstanding credit lines now have the same tools banks have to aggregate all their debt in one place, after free online personal finance tool Credit Sesame launched a …
Optimizely, a website-testing startup, has raised $1.2 million in an all-angel funding round, the company told VentureBeat today, as marketers continue to search for new ways to track, measure and hold onto the “best” traffic their websites are getting.
A/B …
Mixpanel, a company offering websites a way to track the details of user interaction in real-time, just announced a plan to expand its audience with what it calls a platform strategy.
The new platform allows customers to offer Mixpanel tools …
Apptio, maker of an analytics suite for IT executives, announced today that it has completed a fundraising round worth $20 million that was oversubscribed from its original goal of $16.5 million thanks to an investment from Cisco Systems.
The company …
Zurb, a consulting firm that helps other companies build and design better websites, launched a new web application today called Verify that helps determine what users remember most about a website.
Verify helps website designers determine which parts of their …
Can Kontagent help David topple Goliath through better analytics?
Social game companies such as Zynga consider their analytics — the data they collect about user activity in their apps — to be a competitive advantage. They can take the data, …
Tweet-filtering technology startup Datasift is offering a special platform specifically for companies. Rather than filtering tweets for individuals, it combs through topics relevant to a company and displays the information in a single feed. CEO Nick Halstead demoed the service …
Twitter is readying a free real-time analytics dashboard to help users make sense of their tweets, according to the company’s business development executive Ross Hoffman.
Speaking to attendees of the Sports Marketing 2.0 Summit yesterday, Hoffman at first said that …
IBM announced this morning that it has entered into an agreement to acquire Netezza, a company that focuses on data warehousing and business analytics, for approximately $1.7 billion.
The deal is still subject to Netezza shareholder and regulatory approval and …
IBM announced today that it has acquired OpenPages, which provides software to help companies isolate and manage enterprise risk elements. The price of the acquisition wasn’t disclosed.
OpenPages’ software highlights any inconsistencies in risk and performance goals — such as …
