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What has Microsoft done for Skype? You’d be surprised

Roughly a year after Microsoft’s spectacular $8.5 billion acquisition of Skype, technology pundits across the globe continue to scratch their heads in bewilderment trying to figure out what the behemoth from Redmond has done to justify the hefty price tag paid for the Swedish VoIP giant. With the company’s questionable acquisition history of businesses in the consumer internet space, it’s safe to say the question is nothing but warranted.

How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…