EA Sports chief leading the charge into digital games (interview)

Electronic Arts is in the midst of rebooting its EA Sports business. Not only is the company re-entering basketball games with NBA Live coming this fall, it has also snatched the all-important license to Ultimate Fighting Championship mixed-martial arts fighting games from THQ.

EA nabs UFC from THQ

Electronic Arts has announced a new deal with mixed-martial arts league the Ultimate Fighting Championship.

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Why you nerds should stop hating sports games

Basketball game NBA 2k11 doesn’t start off with a title menu. It throws you straight into the classic 1991 championship game between the Chicago Bulls and Los Angeles Lakers. Michael Jordan, arguably the greatest basketball player of all time and the superstar shooting guard of the ’91 Bulls, turns to you and asks if you are ready.