AOL study finds that short-form video ads are more effective than you’d think

A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that play throughout TV shows, movies, etc. or videos longer than 10 minutes).

AOL starts building its own TV network with newly launched video site ‘AOL On’

We’ve known for a while now that AOL has aspirations of transforming its media empire into a fully fledged TV network built for the web. It announced a new live streaming video channel for the HuffingtonPost web publication back in …