Branch Metrics grabs $3M to make mobile app referrals actually work in one click

We might be shifting to mobile and that might mean a lot of wonderful things, but mobile is still not as easy to organize as the Web is when it comes to linking. The inability to transmit data through the app store means that downloading an app doesn’t take you to a specific or personalized piece of content the way clicking on a web link for a referral does, and that’s a huge problem for companies.