A month after Apple infamously booted app discovery engine AppGratis from the app store, the company has approved a new type of app discovery engine, this one based on friends, celebrities, and their apps.
Hubbl (still) says app discovery is broken but that contextual advertising could fix it.
While a couple of bucks for an app may not be a big deal, no one wants to waste money. So try-before-you-buy is a great idea, especially for those apps that you can't full evaluate within the 15-minute Google Play refund period.
"We've been approaching the US market very cautiously almost with a bit of fear," Dawlat told me. "We're a little French company, but the growth we're seeing now ... this is completely mind-blowing for us."
You built the app. Everyone came, and you were over the moon. But now, months later, no-one is opening your app, and you're pulling out your hair.
Built on data, Distimo's AppIQ shows why "know thy enemy" can be a powerful strategy for app developers.