Apple’s tough talk backfires in negotiations for new streaming TV service

Apple has big plans to launch a streaming TV service by Christmas, and of course the rumor mill is already running wild on when it will sell an actual TV. But first Apple will need to clear a hurdle: Getting the rights to shows for its new TV service. So far, its negotiations with the big media companies are not going well, because Apple has been taking its usual approach: “our way or nothing at all.”

Why 2011 will be do-or-die for TV

Ty Braswell, founder of Creative Digital Strategies, is a consultant specializing in growing mobile TV revenues for companies including the NHL and Major League Soccer and was Virgin Records VP of New Media during the early Napster years.