The asking price for the Apple Watch Edition series is the subject of intense speculation ahead of the device's April release.

Why the 18-karat Apple Watch will never be a top-tier luxury timepiece

As the release of the Apple Watch draws near, speculation about its pricing has grown louder. We already know the watches will start at $349. But Apple will offer a myriad of bands, sizes, and features, and the price tag of the most expensive version — the “Edition” series, which comes encased in 18-karat rose or yellow gold — is still a mystery. But how high can the price go? And where does the Apple Watch stand on the spectrum of high-end timepieces?

Apple logo MaxVT Flickr

Apple is building a dream team for … everything

As we reported earlier today, Apple has poached Zane Lowe from BBC’s Radio 1. The internationally renowned DJ, producer, and radio host hasn’t said what his position with the company will be, but it seems likely that he’ll lend his unrivaled credibility to Apple’s rumored streaming service.