User acquisition costs are rising. What alternatives work for game companies?
“Apsalar paired the $9 million with a mobile ad product, but its 800 million users got the proportions all wrong. CloudCare focuses its $9 million on health technology, showing the value of careful editing when putting together a complicated look.”
Apsalar, maker of a mobile ad platform that lets you intelligently purchase highly profitable ads, announced today that it has raised $9 million in a second round of funding led by DCM.
Women install 40 percent more apps than men, buy 17 percent more paid apps, and pay an astonishing 87 percent more for those apps. In other words, if you want to make money selling apps, you better appeal to women.
Playnomics launches a customer relationship management platform for games that markedly improves player retention.
Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.
Apsalar is introducing its “behavioral advertising solution,” called ApEngage. It helps app makers target audiences and make money from them.
We have only a few days before the new year ball drops and 2012 is upon us. Many will hope for good health, good fortune and good friends, but in this economy, even more may hope for jobs.
Analytics is becoming the big science behind mobile games. And the folks at Apsalar are aiming at becoming the biggest propeller heads in the business.