Guild Wars 2 challenges MMO establishment with hybrid business model (preview)

The massively multiplayer online (MMO) games business is about to get even more competitive. Market leader World of Warcraft (WoW) dodged a bullet when the launch of Star Wars: The Old Republic (SWTOR) put only a minor dent into its customer base, which still sits at an imposing 10.2M. But the next challenger is already on its way in the shape of NCsoft’s Guild Wars 2, due for release later this year.