Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.

The big gallery of E3′s huge banners

The Electronic Entertainment Expo isn’t just a place for publishers and developers to show off their newest games and technology to journalists and peers; it’s also an opportunity for them to litter the gigantic Los Angeles Convention Center with enormous banners that shill their upcoming releases, as seen in this gallery.

Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.

Ubisoft’s creative director on why hooded assassins still fit in the American Revolution (interview)

Alex Hutchinson is the creative director on Assassin’s Creed III. The game is one of the biggest video games of the year, and Hutchinson’s job is to make sure that the creative vision of the game captures the imagination of gamers, who are getting new Assassin’s Creed games every year. We talked to him about everything from why the assassin, Connor, will still be wearing a hooded costume in We caught up with him on Sunday for an interview. Here’s an edited trancript of our chat.

GamesBeat Weekly Roundup

Here are some of the stories that ran on GamesBeat this week. We’re running more articles exclusively in the GamesBeat section of VentureBeat, particularly when they’re mainly of interest to our game readers. The broader-interest posts will continue to run on VentureBeat as well. Please visit the GamesBeat section to catch up on the latest game news. We’re ramping up our game coverage, so you’ll find a larger amount of deeper news at GamesBeat.