GamesBeat’s gigantic E3 2012 roundup

We’ve corralled the entirety of our E3 2012 coverage from the showfloors, meeting rooms, conference halls, and beyond. If you missed out — or need a refresher — on GamesBeat’s E3 coverage, take a look here!

E3 Top Trends

The top 8 trends of E3, from bows to brutality

With publishers showing so many games in such close proximity, the Electronic Entertainment Expo is a great place to discover the directions that developers are taking the entire industry for the next year and beyond. Inside are eight trends that GamesBeat’s writers noticed during the annual trade show.

The GamesBeat E3 2012 Non-Award Awards: The least prestigious awards in the industry

When we’re in Los Angeles for E3, we’ve always got our eyes out for special and noteworthy works. When we’re not doing that, we give out these E3 2012 non-award awards. Grossest quote? We have that. Most charming booth babe? Yep. Year of the Bow Award for the Most Bows? You’ll have to click to find out.

Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.

The big gallery of E3’s huge banners

The Electronic Entertainment Expo isn’t just a place for publishers and developers to show off their newest games and technology to journalists and peers; it’s also an opportunity for them to litter the gigantic Los Angeles Convention Center with enormous banners that shill their upcoming releases, as seen in this gallery.

Aisha Tyler: Ubisoft’s meme machine

Ubisoft, stop your search now. Aisha Tyler is your one true conference host, the presenter to rule them all. And these are just some of the awesome — and way, WAY off-script — things she said.

Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.

Ubisoft’s creative director on why hooded assassins still fit in the American Revolution (interview)

Alex Hutchinson is the creative director on Assassin’s Creed III. The game is one of the biggest video games of the year, and Hutchinson’s job is to make sure that the creative vision of the game captures the imagination of gamers, who are getting new Assassin’s Creed games every year. We talked to him about everything from why the assassin, Connor, will still be wearing a hooded costume in We caught up with him on Sunday for an interview. Here’s an edited trancript of our chat.