Breaking some news about itself, the AP announced today that it will be selling access to its popular — 1.5 million followers — Twitter feed. Samsung will be buying two tweets a day during the next week, synced up with the Consumer Electronics Show in Las Vegas.

“As an industry, we must be looking for new ways to develop revenues while providing good experiences for advertisers and consumers,” AP managing editor Lou Ferrara said in a statement. “At the same time, advertisers and audiences expect AP to do that without compromising its core mission of breaking news.”

Appropriately enough, the AP broke the news about its new Twitter ad revenue on Twitter itself:

.@AP provides sponsored tweets during electronics show: bit.ly/Zxfugq #2013ces

—
AP CorpComm (@AP_CorpComm) January 07, 2013

Twitter offers Promoted tweets, which brands who publish on Twitter can purchase to increase their reach and follower count. Promoted Tweets don’t work like Facebook’s Promoted Posts, which are only shown to people who have already liked you, or, optionally, also to people who are friends of those who like your brand. Promoted tweets appear to everyone that their buyers target.

But Twitter offers no native capability for brands or people on Twitter to sell access to their tweet stream themselves — possibly missing out on a revenue opportunity. But a somewhat shady underworld of tweet-selling sites like Pay4Tweet, TwitPub, and Buy Sponsored Tweets has been around for some time.

Ad.ly has even made a business out of selling tweets to brands from celebrity accounts. Tweets from accounts like Kim Kardashian’s or Snoop Dogg’s run from $1,000 to $10,000 each.

The AP’s sponsored tweets don’t appear to run afoul of Twitter rules, which has banned selling tweets that are place programmatically. As long as paid tweets are posted manually and disclose the fact that they are sponsored, Twitter seems to be fine with the practice.

The question is, however, for how long?

Twitter needs revenue to justify its value, even with its massive user growth. This is a source of revenue which has spawned an almost black-market ecosystem in trading tweets for cash. Few Twitter users would complain about a rules change that forced sold tweets to be purchased via a Twitter-owned service, as few users would be impacted by the change. And by skimming 30 percent, perhaps, off the top, Twitter would invent a new revenue strategy.

In the meantime, the AP will be collecting some cash from Samsung for accessing an audience it has built on Twitter. And Twitter will get precisely zilch.

photo credit: screenpunk via photopin cc

For one, the Associated Press reached one billion views this year. That sounds impressive — and it is — but in a very web 2.0, social, and modern media way one single individual, Philip DeFranco, also reached a billion views. The AP getting huge exposure, that’s kind of normal, almost. One person with a YouTube audience as big as that 150-year-old organization with 243 news bureaus in 120 countries?

That’s impressive.

Another story that impacted a lot of us here at VentureBeat who live and work in New York was Hurricane Sandy, during which The Weather Channel live-streamed 70 hours of coverage. That led to the Weather Channel having just as many online viewers as traditional cable viewers — a historic event — and a 1000 percent traffic spike during the storm.

But it wasn’t just video from earth that captured our attention on YouTube — it was also video from space, as the Mars Descent Imager captured and transmitted Curiosity’s landing on Mars. 3.8 million people watched that. And videos by, about, and for either Barack Obama or Mitt Romney were viewed more than 2.7 billion times.

YouTube recapped the year in visual form. Here it is:

photo credit: Yutaka Tsutano via photopin cc