3 critical steps to true cross-device marketing

As consumers increasingly use multiple devices, advertisers are struggling to attribute ad spend of cross-device marketing to concrete return on investment. What does it take to engage in genuine and effective cross-device marketing?

MobileBeat Predictive Apps

Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.