This startup is bringing ads into augmented reality. Too soon?

Cachetown is a mobile app technology that uses your smartphone's camera to turn the world into a video game via augmented reality -- with lots of advertising potential for brands.

See The Art of Journey with the game’s artwork, score, and augmented reality

The Art of Journey will provide owners with tons of unseen art, the full musical score, and augmented reality from the acclaimed PSN title

Intel’s checklist of innovations coming in the next 18 months on the PC

Intel's Kirk Skaugen says there are more innovations coming for the PC in the next 18 months than have come in the next decade

Nokia and AOL team up to create Entrance by AOL, a Lumia-only entertainment hub

Nokia wants to add as much value to its latest Lumia devices as possible, and to do that it's teaming up with Aol.

Mobile app platform Explorence wants you to go play outside

Mike Suprovici, head of mobile app developer Explorence, has one simple mission: to make playing outside fun again.

IBM launches augmented reality app for grocery stores

IBM has unveiled an augmented reality mobile app that lets consumers pan store shelves with their smartphones to receive personalized product tips, recommendations and coupons.

Stiktu creates virtual graffiti you can only see on your phone

Graffiti has made its way into the digital age. Android and iOS app Stiktu can scan physical objects and add virtual artwork, words, and custom content to them. The brainchild of augmented reality company Layar, the app makes its worldwide …

2-D books are over: Augmented reality breathes new life into the classics

Augmented reality, which bridges the divide between virtual and physical worlds, has crossed into a new frontier: print media.

Penguin Books recently unveiled a surprising partnership with Zappar App, an augmented reality entertainment channel, to bring four novels from the …

Google grabs design patents for Project Glass eyewear, but what about the tech?

Google has successfully secured patents on the design of its augmented reality glasses, which is part of the company’s futuristic Project Glass initiative.

Project Glass’ sci-fi-looking glasses allow a person to do many of the same things you do with …

Google’s Project Glass snaps a photo of Charlie Rose mid-interview

The above picture shows us exactly what it’s like to be grilled by famed interviewer Charlie Rose. It was taken with Google’s Project Glass headset by Sebastian Thrun, the man spearheading Google’s next-gen innovations at Google X, during his interview …

TourWrist’s 360-degree panoramas add another dimension

Remember virtual reality tours, those 360-degree panoramic photos you could navigate with your mouse? They were hot for a while, popping up on every real estate agent and hotel site, but the low quality and jerky navigation made them feel …

Like Google Glass? Then you’ll LOVE these Google Glass clones

Google Glass, the tech giant’s foray into augmented reality and the new wave of mobile computing, is reportedly already stirring up competing products from its rivals.

Topeka Capital Markets analyst Brian White revealed this morning to Boy Genius Report that …

Through Google’s Project Glass, darkly: the dangers of augmented reality glasses

Google drew a massive response, both positive and negative, when it debuted its new Project Glass augmented reality glasses yesterday. This being the internet, it took less than 24 hours for some clever sod to cook up a parody video.…

Project Glass: Google unveils its geeky augmented reality glasses

Continuing its trend of turning science fiction into reality, Google officially announced its augmented reality glasses today — and yes, they look about as geeky as you’d expect.

Dubbed Project Glass, the glasses will allow you to do many of …

Wallit lets you leave your digital mark in locations, with an augmented reality twist

With Wallit, a free new iOS app launching today, real-world places are finally getting the equivalent of Facebook walls of their own.

The app lets you leave text, photos, video, and audio messages on virtual walls for specific locations — …

Microsoft shows off its Holoflector augmented reality mirror (video)

When you combine the technology behind motion-sensor device Kinect, Windows Phone software, and a mirror, you get Microsoft’s Holoflector — a creation that looks like it belongs in a sci-fi movie.

Basically, Holoflector is a unique, interactive augmented-reality mirror that …

Total Immersion shows off cool new augmented reality game platform

Total Immersion is releasing a new racing game demo that shows off the tools developers can use to create augmented reality games.

With the D’Fusion tools, developers can create games such as a racing titles that exploit a computer’s webcam …

Reality Fighters: All style, no substance (review)

Reality Fighters is misleading from the start. I’ve yet to meet a Bavarian giant in the English countryside or stumble across a murderous ballerina on the way to the Taj Mahal. I’ve very rarely had to box an Irishman next …