Slack chief marketing officer Bill Macaitis' business card.

Think Slack is just a billion-dollar chat app? You haven’t seen how this company is using it

If you pay any attention to the business software industry, you probably can’t hear enough about Slack’s status as belle of the proverbial tech ball. But the company has admittedly done a less-than-clear (okay, shitty) job of explaining what it’s for, or how or why it helps you get your job done better or more efficiently. So we tracked down a great example.

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Is sales automation the missing piece to turbocharging revenues?

Talk to any sales rep in the tech world and you’ll hear about the gap. It’s the gap between marketing and CRM.While maybe not as big as the Grand Canyon, that gap is big enough to hold the mile-high frustrations of countless sales representatives who’d love to spend more time selling and less time in task management.