If you want your brand to be blasted straight through the eyeballs of your target audience right into their occipital lobe with maximum force, Bing’s new ‘hero’ ads will be right up your alley.
With mobile ad revenue almost reaching $9 billion in 2012, mobile is a cornerstone of any brand marketing campaign. Execs from major brands and ad agencies discuss how mobile devices have transformed how they think about reaching consumers.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Guest Post Native advertising is a marketing trend, but it’s catching on because it delivers far higher engagement rates than banner ads. Here’s how to benefit from this new approach.
Google for nothing and your Facebook for free?
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that eMarketer predicted in December.
XGraph, a company that utilizes social networks for better ad targeting, announced today that it secured a $3.75 million first round of funding led by Rho Ventures, according to the company’s website.
Criteo, a company that helps online businesses target consumers who have left their site without making a purchase, today announced it has secured a third round of funding for $7 million from Bessemer Venture Partners. That brings the company’s total funding to $24 million.