ShopSavvy Marketplace lets any retailer hop aboard the barcode-scanning bandwagon

Oh, how the times have changed for ShopSavvy. When the barcode-scanning app first launched on Android in 2008, hundreds of retailers had refused to give up their pricing and inventory data to it. Now that ShopSavvy has proven itself as a valuable mobile shopping tool with over 10 million users, it has amassed a backlog of around 1,500 retailers eager to jump onto its platform.

Pepsi hides video in barcodes on soda cans

Remember when Apple’s Steve Jobs dissed Pepsi as a purveyor of “sugared water”? It may be time to reboot Silicon Valley’s snobbery. The giant beverage-and-snacks concern announced this week a new experiment around barcodes at Internet Week in New York City, in collaboration with a startup called Stickybits.

Mobile barcode breakthrough means we may soon see them everywhere

Mobile barcodes seem to be about to go mainstream, with Nokia and Sony Ericsson pre-installing barcode readers on many of their handsets. Barcodes in mobile are generally used to retrieve web content. For example a barcode on a poster can be scanned and used to retrieve a web page where the user can win a prize. At the Mobile World Congress in Barcelona earlier this week, Virginia-based Neustar announced the first clearinghouse for barcodes, which allows barcodes from any advertiser or brand to be linked to web content independently of the barcode reader or service provider being used.