You may not be a star basketball player, but now you can experience what its like to be one.
Rather than be bummed out that CBS has exclusive rights to stream all the March Madness college basketball games this year, ESPN has enlisted the help of YouTube star Robbie Novak, aka Kid President.
Basketball game NBA 2k11 doesn’t start off with a title menu. It throws you straight into the classic 1991 championship game between the Chicago Bulls and Los Angeles Lakers. Michael Jordan, arguably the greatest basketball player of all time and the superstar shooting guard of the ’91 Bulls, turns to you and asks if you are ready.
After a successful experiment with broadcasting cricket’s Indian Premier League last year, Google-owned YouTube wants to stream more sports events online.
Phoenix Suns Steve Nash, a 14 year basketball pro, may be looking to get into the venture capital industry, according to Advertising Age. The basketball star plans on teaming up with Deutsch advertising agency executive Michael Duda.