frank gibeau

EA’s Frank Gibeau steps into the grudge match between Battlefield and Modern Warfare

Frank Gibeau, president of the EA Games label at Electronic Arts, is responsible for taking the battle to EA’s arch rival, Activision Blizzard, in a big way this fall with the coming launch of Battlefield 3. That’s a heavy burden, since Activision Blizzard has the world’s most popular modern combat shooting game franchise — which generates more than $1 billion a year in revenues — and it is preparing to launch Call of Duty Modern Warfare 3 on Nov. 8. Last week, EA announced that it was launching Battlefield 3 on Oct. 25 and that the game will have its own social network.

Kixeye re-brands and pivots into hardcore social games with Battle Pirates

Kixeye, once known as Casual Collective, has pivoted in a big way into social games on Facebook for hardcore gamers. That’s a market that has been ignored by dominant social game firm Zynga, and it may prove to be a lucrative niche as more hardcore gamers discover that Facebook isn’t all about playing cutesy games.