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3 steps to help any B2B marketer win with data

The need to become data driven in industries and roles that previously were protected from the data deluge is relatively new. Technology professionals have to figure out how to satisfy the varying needs of data-hungry users while making their jobs more productive and insightful.

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Big Data and mobile analytics: Ready to rule 2015

2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet of Things, is set to be the focus of web and mobile.

Magic

With Big Data, where’s the magic in marketing?

Who needs to spend time and money on cut-through creative or “big ideas” when you know exactly who is ready to buy and what offer will most likely result in a sale?

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The intelligent marketing & sales funnel: A data science makeover

Some of today’s savviest organizations are revolutionizing the way businesses interact with each other by automating the complex techniques data scientists use to extract value from big data.

Bad Data

Data: It's all about the quality

Quality data is data that is accurate, complete, effective, and supports optimal business performance. It’s also become a critical issue for business intelligence.

Democratizing data science

“We’re democratizing data science,” explains Steve Dodson, CTO Prelert. “With the shortage of data scientists, we’re enabling end users to get these advanced statistical capabilities of anomaly detection in a consumable package.”