Magic

With Big Data, where’s the magic in marketing?

Who needs to spend time and money on cut-through creative or “big ideas” when you know exactly who is ready to buy and what offer will most likely result in a sale?

funnel

The intelligent marketing & sales funnel: A data science makeover

Some of today’s savviest organizations are revolutionizing the way businesses interact with each other by automating the complex techniques data scientists use to extract value from big data.

Bad Data

Data: It's all about the quality

Quality data is data that is accurate, complete, effective, and supports optimal business performance. It’s also become a critical issue for business intelligence.

Democratizing data science

“We’re democratizing data science,” explains Steve Dodson, CTO Prelert. “With the shortage of data scientists, we’re enabling end users to get these advanced statistical capabilities of anomaly detection in a consumable package.”