Zynga to add Indiana Jones to Adventure World game

Zynga to add Indiana Jones to Adventure World game

Starting Tuesday, Zynga will add the Indiana Jones character to its Adventure World game on Facebook.

As we noted earlier, Zynga has a distinct lack of well-known brands compared to traditional game companies such as Electronic Arts and Activision Blizzard. To compensate for that, Zynga has been doing marketing deals with celebrities such as Snoop Dogg and Lady Gaga. Now it will integrate Harrison Ford’s Indiana Jones character into the Adventure World game.

The new … Continue Reading

Roundup: Guilt-free stem cells, the trials of Avandia, sponsor research bias, news from ASCO, and more

Zynga to add Indiana Jones to Adventure World game

Starting Tuesday, Zynga will add the Indiana Jones character to its Adventure World game on Facebook.

As we noted earlier, Zynga has a distinct lack of well-known brands compared to traditional game companies such as Electronic Arts and Activision Blizzard. To compensate for that, Zynga has been doing marketing deals with celebrities such as Snoop Dogg and Lady Gaga. Now it will integrate Harrison Ford’s Indiana Jones character into the Adventure World game.

The new … Continue Reading