Metro Last Light preacher close up

The best video game trailers of 2012

Here are ten of the best game trailers to grace our screens during 2012. They represent a cross-section of the gaming world, and feature a variety of styles and budgets. The one thing they have in common? They’re done right.

Love your free players to unlock the full potential of free-to-play games

It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game can reach an audience that’s as much as 10 to 25 times larger. Anyone who owns a smart mobile device or a PC with an Internet connection is now a prospective player.