Birchbox

Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit

At almost five years old, the beauty-subscription company Birchbox is out of its toddler phase. It’s a recognized brand, experiencing fast growth. Yet, Birchbox’s CMO Deena Bahri refuses to accept that its early days of organic growth may come to an end, even though she acknowledges that it’s a lot harder to achieve.