marketing compass

4 steps to building out your marketing stack

Sitting on the sidelines won’t cut it anymore. Marketers today must embrace technology and data – and that embrace should be a great, big, bear hug.

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Expanding nurturing beyond email

The biggest gains B2B marketers have made in the last five years — in terms of impacting the business – are thanks to their investment in marketing automation, the software platform that enables modern nurturing.