ZoomInfo spins off its ad platform into Bizo, a new company
The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc.
ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform. This allowed it to utilize the data it has on tens of millions of business people for ad targeting. This new company, Bizo, will extend upon that idea.
ZoomInfo’s customers include Microsoft, Staples, Sony, Apple, Oracle, Google, Yahoo… Continue Reading