Financial Times' Hannah Kuchler (left), Hootsuite's Jeanette Gibson and Get Satisfaction's Rahul Sachdev speak at VentureBeat's  GrowthBeat 2014

HootSuite, Get Satisfaction: Make brand fans, lots of them

A classic example of needing your fans to defend your brand: financial services firm J.P. Morgan unwisely decided to schedule — and soon cancelled — a Q&A session with a company executive about the lively topic, “how do you decide which houses to foreclose on?”