GoodData is taking a different tack than most enterprise startups by investing heavily in branding and marketing.
Facebook poached its new CMO Gary Briggs from Google.
Apple should watch out, however. Its brand value grew just one percent, compared to mobile rival Samsung’s massive 51 percent growth to number 30 in the global rankings at $21 billion.
Communication is important in any business and these investors spoke loud and clear giving millions to two companies.
Guest Post Video is the most engaging form of online content. But it’s also a highly expensive and time-consuming proposition for startups. Here’s how to do it right.
Guest Post Two once-great analog companies, Polaroid and Fujifilm, have struggled with the transition to the digital economy — but with different results.
Editor’s Pick Any time anyone can make something suck less, there’s a good chance of finding a valid business model. Even when you’re competing with Google.
Today’s audiences aren’t automatically sold by celebrity endorsements anymore. Instead, they’re tribal to major online influencers who not only know their industry well but are the ones disrupting it and propelling it forward.
Microsoft is taking to task developers who are using the word ‘Metro’ in their app titles.
Four out of five of the top brands in the world are technology brands, according to a review of the top global brands released Tuesday. The report valued the Apple, IBM, Google, and Microsoft brands at a combined half-trillion dollars.
Sponsored Post There are misconceptions about how important branding it is to success, how much work it takes, and the best ways to approach it. But every company, from a fresh-faced tech-startup to Apple, knows good branding can make a product or service.
Editor's Pick What if you could take all those tweets you blast out during the day and ruminate on them in a place where your mind is free to wander and relax. Introducing Shitter, a new startup that, for just $35, will turn your tweet stream into four rolls of toilet paper. The homepage tagline reads, “Social media has never been so disposable.”
LinkedIn announced a new Follow Company button Monday, which the social network thinks will make it easier for companies to communicate and interact with their customers. Beginning immediately, companies can grab the snippet of code to add it the button to their own sites and start collecting more followers.
[vimeo 32181032 w=640 h=360] Zappos founder Nick Swinmurn wants to see a picture of everything in your closet.
Google+ is great for individuals, but so far Google hasn’t provided any way for companies, websites or publications to play on the fast-growing social network. In fact, some have already been booted off for not being human enough.
As social networks multiply, merely staying on top of all the updates is turning into a full-time job. Now a startup, Percolate, aims to distill your personal information flood into a more concentrated brew.
Businesses should hold off on creating a profile on Google’s new social service Google+ and instead wait for an upcoming business version of the service, according to Google+ Ads Lead Christian Oestlien.
Google is planning to rebrand its blogging platform Blogger and photo service Picasa with names that identify them as Google products, reports Mashable.
Guest Post (Editor’s note: Francis Moran is managing partner of marketing firm Francis Moran & Associates. This story originally appeared on his blog.)
Guest Post (Editor’s note: Jason Cohen is an angel investor and the founder of Smart Bear Software. This story originally appeared on his blog.)