Benioff led the seed and first round of financing in Brandcast, a startup that helps brands maintain a web presence.
"Social shopper media company" Collective Bias has raised $10.5 million to expand its approach to brand marketing, which leverages an army of influencers to publish content on social media.
Reports are coming out that Google Alerts is not working as it used to and is no longer as useful a tool for brands, businesses, and marketers.
Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.
We've known for some time that Facebook has over a billion users. Now the company has announced that it has over 15 million brands, too.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Super Bowl XLVII is in the books, and so is the $7.6 million brands spent for just 60 precious seconds of your time during the game. But who won?
Linkwell's platform connects insurance companies, brands, and consumers in a coupon distribution network.
The vast majority of bloggers tend to write in the dark, toiling away in relative obscurity while a few grab the spotlight. That's true for the almost four million "mommy bloggers" in the U.S. as well.
With Electronic Arts' new online stores comes a better commitment to its brands and customers.
Pinterest officially opened its doors to businesses, welcoming them with a promise to help them get the most out of their digital pin-board experiences
New Qualcomm marketing executive says the landscape for mobile changes fast.
Mobile ad marketplace Medialets raises $10 million in its third round of funding.
OrderGroove raises $6.7 million to help brands turn their fickle customers into committed partners.
54 percent of the world's biggest 100 brands are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
Lithium Technologies discloses $5.6 million, likely behind its recent acquisition of Social Dynamx.
Customer service is going social. Unfortunately, it's traveling on the slow boat to customer satisfaction.
DrinkCity wins Angel Alley competition at DEMO.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Vision Critical took $20 million to build out its community panel platform which administers customer surveys and facilities two-way communication between organizations and consumers.
