Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+.
92 of the world’s top 100 brands have at least one app on Apple’s app store. 75 have at least one app on Google Play. But only 26 have an app in Amazon’s upstart app store.
New York ad startup BiScience’s new product, AdClarity, monitors 5.1 million ads in over two million campaigns from over 300,000 advertisers on over 7,000 publishers’ sites.
KAWO helps brands repurpose and automate their existing social media content onto popular Chinese social channels, giving them access to China’s 591 million Internet users.
Those with a sartorial eye will get even more pleasure out of Pinterest during Fashion Week. The company is creating pages dedicated to that special time of year when clothes become art and bringing in huge brand names at the same time.
With mobile ad revenue almost reaching $9 billion in 2012, mobile is a cornerstone of any brand marketing campaign. Execs from major brands and ad agencies discuss how mobile devices have transformed how they think about reaching consumers.
Guest Post The Internet will undergo some major changes this summer, and business groups will voice some serious concerns over brand protection. Brands need to start planning now if they haven’t already.
Brand Networks has raised $68 million in its first round of funding.The company works with big brands to help them achieve their social media marketing goals. .
Loyal3 has raised $18 million for its platform that makes it easy for consumers to buy stock in their favorite brands.
Benioff led the seed and first round of financing in Brandcast, a startup that helps brands maintain a web presence.
“Social shopper media company” Collective Bias has raised $10.5 million to expand its approach to brand marketing, which leverages an army of influencers to publish content on social media.
Reports are coming out that Google Alerts is not working as it used to and is no longer as useful a tool for brands, businesses, and marketers.
Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.
We’ve known for some time that Facebook has over a billion users. Now the company has announced that it has over 15 million brands, too.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Super Bowl XLVII is in the books, and so is the $7.6 million brands spent for just 60 precious seconds of your time during the game. But who won?
Linkwell’s platform connects insurance companies, brands, and consumers in a coupon distribution network.
The vast majority of bloggers tend to write in the dark, toiling away in relative obscurity while a few grab the spotlight. That’s true for the almost four million “mommy bloggers” in the U.S. as well.
With Electronic Arts’ new online stores comes a better commitment to its brands and customers.
Pinterest officially opened its doors to businesses, welcoming them with a promise to help them get the most out of their digital pin-board experiences
New Qualcomm marketing executive says the landscape for mobile changes fast.
Mobile ad marketplace Medialets raises $10 million in its third round of funding.
OrderGroove raises $6.7 million to help brands turn their fickle customers into committed partners.
54 percent of the world’s biggest 100 brands are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
Lithium Technologies discloses $5.6 million, likely behind its recent acquisition of Social Dynamx.
Customer service is going social. Unfortunately, it’s traveling on the slow boat to customer satisfaction.
DrinkCity wins Angel Alley competition at DEMO.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Vision Critical took $20 million to build out its community panel platform which administers customer surveys and facilities two-way communication between organizations and consumers.
Aditive has raised $3 million for its platform that makes advertising fun for consumers.
Social analytics startup The Echo System has launched a new tool to help businesses measure and understand the impact of their social media campaigns.
Would you do it just for the ranking?
Social fashion site Chicismo officially launched today and announced it has raised $800,000 in initial investment.
Striking just the right tone in a text message or conveying complex ideas via tweets can be quite a challenge, which must be why Zlango, an app that enables users to communicate with images rather than words, just hit the 1.25 billion text mark.
As businesses use social media to promote and protect their brands, digital help desk Zendesk is seeing customer service move to the social world as well.
“Facebook makes our life so much better,” Buddy Media CEO Michael Lazerow said at the Digital Life Design conference in Munich today.
Guest Post Below is a guest post by Reggie Bradford, CEO of social marketing software startup Vitrue. The company was recently selected as a launch partner by Google to help brands manage their social presence and engagement with Google+ Pages.