Mobile ad ecosystem

Brands: How to navigate the exploding mobile advertising ecosystem

The mobile advertising ecosystem is massive, complex, and obscure … and can suck in up to 40 percent of your advertising budget on fees and commissions alone, if you’re not careful. It includes DMPs, DSPs, SSPs, no fewer than three different kinds of ad networks (of which there are about 1,000 currently), plus multiple kinds of ad exchanges.

How to protect your brand in an era of new domains

The Internet will undergo some major changes this summer, and business groups will voice some serious concerns over brand protection. Brands need to start planning now if they haven’t already.