The goal is to put physical shops on a similar playing field as e-commerce stores, which already have a wealth of data about customer buying habits.
Guest Post The reason offline businesses persist is the difference between purchasing a product or service from a person versus a website. And with the data that generates, these businesses can survive for decades to come.
Boutiika is a startup that connects online shoppers to clothing available in local stores. Today the startup announced that it has expanded into three more cities, has more than 300 retailers available on the site, and added in a slew of new features.
With streaming media websites like Netflix and iTunes virtually wiping out Main Street’s DVD rental stores, Dish Network has found an alternative use for Blockbuster, the chain it acquired last year.
Brick-and-mortar retailers should embrace mobile devices if they want to stay afloat, InMarket says.
Sponsored Post Recent research indicates that by 2014, more than one in three American Internet users will have a tablet device, and that 52 percent of tablet owners prefer to shop online using their tablets.
I’ve been testing out the Kindle Fire tablet for the last several weeks. At $199, it’s a tremendous value. It’s no iPad — I just upgraded to the new iPad as well — but it provides a solid base-level tablet and reader. I can think of a lot of uses for it: an e-book reader, a video consumption device, and a dedicated Sonos controller. But the most exciting use I can see for it would be for Amazon to turn into a device that helps small, local retailers.
There is a strange duality in the world of brick and mortar tech stores today. In the last four years CompUSA, Borders, and Circuit City all went out of business. Many expect Best Buy to follow in the near future. At the same time, Apple has opened over 300 retail outlets worldwide. And recent reports indicate that Microsoft, Amazon, and Google plan to follow Apple’s lead.