How to use social media to unlock true fan marketing

(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)

Quick marketing poll: Who has bought an industry contact list and used that to send out direct mail, email or some other marketing promotion?

Guiltily holding your hand up? You’re not alone, but it’s pretty well established that this approach no longer works. Playing the numbers game of a less than 1 percent response on marketing outreach to … Continue Reading