Fastest-growing game in history: Zynga’s CityVille hits 26M players in 12 days

Zynga’s CityVille has become the fastest-growing game in history. And based on an interview with a key Zynga executive, that isn’t an accident. The company has all but figured out how to turn its game launches into a science, and that helps them spread to increasingly large audiences on Facebook.

Zynga launches rewards program with Citi

Finding a new way to make money, social game firm Zynga is announcing an alliance with Citi where it will make a line of exclusive game items available for Citi cardholders to purchase with their rewards program points.